PRESS RELEASE
FOR IMMEDIATE RELEASE
Press Contact:
Mark Blount
Brightree Inc.
1.888.598.7797 x818
mblount@brightree.com
Brightree Plans to Revolutionize HME/DME Salesforce Automation
Exclusive agreement with Louis Feuer to design BrightSALES™ sales productivity tools within Brightree's business management software.
DULUTH, Ga., October 8, 2009 – Brightree today announced that it has partnered with the industry’s top sales and referral management expert, Louis Feuer of Dynamic Seminars. Feuer will assist Brightree to further develop and design marketing and salesforce productivity features for Brightree’s industry-leading HME/DME business management software. This new offering, named “BrightSALES™,” will significantly enhance the salesforce automation capabilities already available within the Brightree application.
Louis Feuer, MA, MSW, is a 30-year veteran of the healthcare industry and one of the most sought after educators and speakers in his field. Feuer, founder of Dynamic Seminars & Consulting, is a healthcare management consultant and the industry’s leading expert on sales, marketing and customer service.
Today, some providers use stand-alone automation systems to manage their sales processes which are not integrated with their business management software and thus require duplicate data entry. Other providers may use a paper-based process or nothing at all.
“The time has come for a comprehensive solution that streamlines all major operational areas and allows business owners to monitor and analyze all aspects of the business,” said Feuer. “It’s revolutionary that we will finally be able to unite the billing/operations and sales/marketing components of the business in a single system.”
A recent industry survey found Brightree, the leading software solution for HME/DME businesses, to be the fastest growing software for the fourth straight year.
“Brightree was originally designed by a HME owner to address our industry’s unique workflow requirements,” said Dave Cormack, Brightree President & CEO. “Just like Brightree revolutionized HME business management, we expect BrightSALES to bring similar efficiencies to our customers’ marketing efforts. This comprehensive solution will address areas such as referral source management, contact management, commission calculation, scheduling of appointments, and more.”
"It is an honor to work with the Brightree professionals on this initiative because they are so dedicated to providing increased value to every single customer,” said Feuer. The BrightSALES functionality will be provided to existing Brightree customers at no additional charge.
BrightSALES is one of several new features that Brightree has recently released to extend the value of its application within providers’ operations. Other new capabilities include BrightCFO™ cash forecaster, Brightree Business Scorecard™, and point-of-delivery.
“Increasingly, our customers look to us to drive productivity in all areas of their operations,” said Cormack. “The innovation of BrightSALES is another step towards a single software solution that manages all aspects of the HME business.”
Brightree will demonstrate some of these capabilities at Medtrade (Booth # 2636) in Atlanta, Ga., October 13-15, 2009.
About Brightree
Brightree LLC is the leading provider of business management software solutions for Home Medical Equipment (HME) providers, Durable Medical Equipment (DME) providers, Orthotics & Prosthetics (O&P) practitioners, and Sleep Labs. Brightree’s unique Internet-based solutions follow the natural workflow of our users to automate and improve how they manage their businesses. Brightree is the only business management software solution endorsed by Invacare Corporation as well as by the 2,200+ VGM member service organization. Brightree serves more than 1,000 providers in the U.S. For further information, visit www.brightree.com or call 1.888.598.7797.
About Dynamic Seminars & Consulting
Dynamic Seminars & Consulting and its founder Louis Feuer, MA, MSW, have provided sales, marketing and customer service training to the healthcare industry for almost 30 years. Through corporate meetings, training books, conventions, teleconferences and on-site consultations, DSC and Louis Feuer have reached thousands of healthcare professionals throughout the U.S., Canada and Europe. Feuer has had a monthly column in The Case Manager Magazine and presently writes a sales training column in HomeCare Magazine. His articles have appeared in a large number of magazines and journals including, The Journal of Hospital Marketing, Home Health Products, Continuing Care,Medical Product Sales, The Pharmaceutical Representative and many, many more. For further information, call 954-838-7504 or visit www.dynamicseminars.com.
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