Leadership Team

Leadership Team

Brightree is led by a team of healthcare and software industry veterans with a broad range of experience, ranging from global enterprise operations to start-up technology companies. While being deeply engaged in the day to day operations of the business, the Brightree leadership team is focused on enabling the Brightree team members to focus on providing the world-class customer service and leading edge software solutions.

Dave Cormack
President and CEO

Dave Cormack is a veteran software industry executive who has founded, built, and managed several high-growth companies, both in the U.S. and internationally. He has more than 30 years of experience, including in his current position as president and CEO of Brightree and previous tenures as president and CEO of two highly successful start-up ventures that were acquired by NASDAQ-listed companies.

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In 2005, Dave took over Brightree, a fledgling SaaS start-up. Beginning with a dozen employees, a limited product offering, and fewer than 100 customers, Dave has led Brightree through a remarkable period of growth, from less than $1 million to $100 million in revenues. In 2008, Dave secured funding from Battery Ventures, a $4 billion private equity firm, which helped fuel both organic growth and complementary acquisitions. The company acquired C&S Billing in 2008, CAU in 2010, Pacware in 2011, and CareAnyware in 2013. Today, Brightree is the leading mission-critical application for post-acute care providers. It’s nearly 500 team members serve over 3,000 customers with over 68,000 users.

Prior to Brightree, Dave founded and managed Soft Systems Limited, a London-based vendor of business intelligence tools, and MiracleWorkers.com, an Atlanta-based market leader in Internet recruiting for the healthcare industry, now owned by CareerBuilder.com. After the acquisition of Soft Systems by IQ Software, Dave served as senior vice president - worldwide operations for this NASDAQ-listed business. In this position, Dave was responsible for growing annualized revenues for a new enterprise software suite to $40 million in three years.

Dave currently serves on the Board of Directors of AAHomecare, and has served on the board of a major professional soccer club in the U.K., listed on the London stock exchange, and he is a former co-chairman of the Atlanta Silverbacks pro team.

Dave graduated with a degree in Accounting from Aberdeen College of Commerce, Scotland in 1981.

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Lori Jones
Executive Vice President and General Manager, Home Health and Hospice

Lori Jones serves as Executive Vice President of sales, account management, and partner programs, and she is also General Manager of the Home Health and Hospice business unit where she is responsible for the overall performance of the group.

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Lori has more than two decades of operating roles with Fortune 100 companies, startups, and a large consulting firm. Most recently, Lori was Chief Commercialization Officer at AirStrip Technologies, Inc. an early-stage healthcare IT vendor providing enterprise-wide clinical mobility solutions. Prior to AirStrip, Lori spent more than 13 years at McKesson Provider Technologies, focused on new business growth, implementing organizational change, and operationalizing the customer experience. In addition, she was Vice President of Business Development in the Healthcare Provider Practice with Deloitte Consulting.

Lori holds a Bachelor of Business Administration degree from Ohio State University.

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Robert F. Boeye
Executive Vice President, Home Medical Equipment (HME)

Robert Boeye serves as Brightree’s Executive Vice President HME where he is responsible for leading HME sales efforts and revenue growth. Rob is a seasoned executive with experience in sales leadership, revenue strategy, product development, and training management.

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Prior to joining Brightree, Rob spent 18 years with Invacare Corporation, where he served as a sales leader in both the home care and long-term care markets, growing revenue by millions of dollars in each of his roles. He also served in management roles at Abbott Laboratories.

Rob has direct insight into the business challenges of post-acute care providers, and calls upon this experience in matching Brightree solutions with their real-world business needs. He holds a bachelor's degree from St. Ambrose University.

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Shaw Rietkerk
Executive Vice President and General Manager, Revenue Cycle Management

Shaw Rietkerk is the Executive Vice President and General Manager of Brightree's Revenue Cycle Management (RCM) business unit, where he leads a team of billing and collection specialists who help Brightree customers manage their Accounts Receivables from commercial payers.

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Shaw has over 20 years of healthcare services leadership experience within the clinical documentation area, including an extensive background in operations, account management, process integration and technology support services. Most recently, Shaw was Senior Vice President of Worldwide Operations at M*Modal, responsible for managing domestic and global service performance, customer satisfaction and the integration of acquired companies into the M*Modal operations model.

Prior to M*Modal, he was Senior Vice President and Chief Operating Officer of Practical Knowledge Solutions, where he managed multiple consulting projects focused on the startup of global and domestic transcription companies.

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Liz Brown
Vice President, Customer Satisfaction

Liz Brown serves as Vice President, Customer Satisfaction where she is responsible for Professional Services which includes Project Management, Consulting Services, Data Conversion, Training, Extended Services and Customer Support. She has more than 25 years’ experience servicing global customers in the information technology, financial services and HCM industries with a passion for customer satisfaction.

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Prior to Brightree, Brown served as chief operating officer at S2Verify LLC, a startup firm, where she developed the Customer Support, Vendor Management and Outsourcing programs in support of the background screening technology platform. Before that, she served as vice president, Client Satisfaction, Screening Solutions at LexisNexis Risk Solutions, where she managed the Strategic Account Management, Implementation and Customer Support teams accountable for 80 percent of the divisional revenue. Brown also has held various customer satisfaction and operations leadership roles at ChoicePoint, Inc., S1 Corporation, Witness Systems, Dun&Bradstreet Software and MSA, Inc.

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Suzanne Henderson
Chief Technology Officer

Suzanne Henderson serves as Brightree’s Chief Technology Officer, where she is responsible for managing the company’s global product development and IT resources as well as its data center operations.

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Prior to joining Brightree, Suzanne led the product development efforts at both global enterprise software companies such as IBM, Geac Computer Corporation, Clarus Corporation and Omnilink and start-up organizations like GaurdedNet and TerraGo Technologies.

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Paul Parrish
Chief Financial Officer

Paul Parrish is a financial executive with over 32 years of experience including 19 years in senior financial executive roles and 13 years with Deloitte and Touche. In his 19 years of industry experience, he has been CFO of S1 Corporation, a publically traded software and services company, CFO of U.S, Security Associates, a $1.3 billion privately held services company, CAO of Infor Global Solutions, a $2.2 billion worldwide ERP software and services company, CFO of Harland Financial Solutions, a rapid growth start-up software and services division of a public company and Controller of John Harland Company, a publically traded company.

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Paul is a Certified Public Accountant and has a B.S. in Accounting from Auburn University.

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Gary Long
Chief Business Development Officer

Gary Long has nearly 25 years of experience in the medical, software and Internet technology fields. Beginning in 2001, Gary was President of Recall Systems, an Internet Benefits Portal Company, until being acquired by Healthx, Inc. in 2005.

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Prior to Recall Systems, Gary held leadership roles as COO of Miracleworkers.com, an Internet medical jobs site; and as Senior Vice President of Sales - Americas at IQ Software (now owned by Computer Associates), which provides Internet reporting and business intelligence solutions to Fortune 1000 companies.

Gary holds an MBA from the University of Arkansas, as well as a Bachelor of Science in Business Administration from Harding University.

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Steve Rogers
Vice President, Product Management

Steve Rogers serves as Vice President, Product Management where he is responsible for product strategy, feature prioritization and product roadmap across Brightree’s portfolio of cloud-based post-acute care solutions.

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Steve brings more than 20 years of experience in software product development and product management with the last 7 being on SaaS / cloud applications. He has an extensive background developing, managing, integrating and supporting complex technology products in a variety of settings – from startups to global firms. His previous roles include director of product management at Nuesoft Technologies in ambulatory care practice management and EHR, vice president of product management and engineering operations at Imbee, Inc., and vice president of both global service and support and product management at Zhone Technologies. In addition to his strong project management and technical background, Rogers offers an innovative approach to product development and customer service.

Steve earned a BS in civil engineering and an MS in computer science from Georgia Institute of Technology.

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