Brightree Appoints Two New Executives to Support Rapid Business Growth and Strategic Operations

Lori Jones named Executive Vice President and General Manager of Home Health, Hospice and Private Duty

Shaw Rietkerk named Executive Vice President and General Manager of Revenue Cycle Management

ATLANTA, GA – June, 29 2015– Brightree®, the leading provider of cloud-based software to improve clinical and business performance in the post-acute care industry, today announced the appointment of two new executives: Lori Jones and Shaw Rietkerk. Jones and Rietkerk each have more than 20 years of experience within healthcare information technology and will support the company’s rapid growth and strategic operations.

Named as Executive Vice President of sales, account management, partner programs and General Manager of Brightree’s Home Health, Hospice and Private Duty business unit, Lori Jones has more than two decades of customer-facing and operating roles with Fortune 100 companies and early-stage technology ventures. Most recently, Lori was Chief Commercialization Officer at AirStrip Technologies, Inc. an early-stage healthcare IT vendor providing enterprise-wide clinical mobility solutions. Prior to AirStrip, Lori spent more than 13 years at McKesson Provider Technologies, focused on new business growth, implementing organizational change, and operationalizing the customer experience. She was also Vice President of Business Development in the Healthcare Provider Practice with Deloitte Consulting.

Shaw Rietkerk was named Executive Vice President and General Manager of Brightree’s Revenue Cycle Management (RCM) business unit, a team of billing and collection specialists who help Brightree customers manage their complex processes. With over two decades of healthcare service leadership experience, Shaw has an extensive background in operations, account management, process integration and technology support services. Shaw has proven his ability to lead and scale a services-driven healthcare business and deliver high customer satisfaction levels. Most recently, Shaw was Senior Vice President, Worldwide Operations at M*Modal a leading healthcare technology provider of advanced clinical documentation solutions.

“We are pleased to announce the addition of Lori and Shaw to our team. The timing to introduce these strong, customer-facing leaders into our company is ideal,” said Dave Cormack, Brightree’s president and CEO. “Both Lori and Shaw bring an extensive amount of healthcare and operational expertise to their respective roles and will help us continue to grow our business as a leading provider within the healthcare industry.”

Prior to joining Brightree, both Jones and Rietkerk have demonstrated extensive hands-on expertise in strengthening business operations and implementing innovative solutions to support long-term growth and success in healthcare IT.

About Brightree

Brightree is the leading provider of cloud-based software to improve clinical and business performance in the post-acute care industry. The Company serves more than 3,000 organizations in the home medical equipment (HME), home health, hospice, private duty, orthotic and prosthetic (O&P), HME pharmacy, home infusion and rehab home care segments. Brightree’s solutions follow the natural workflow of providers to automate and improve how they manage their businesses, serve patients, and protect reimbursements. The company is ranked as one of the top 100 healthcare IT companies in the U.S. on the prestigious Healthcare Informatics 100 (HCI 100) list. For further information, visit or call 1-844-GET-BTRE (438-2783)

Brightree is a registered trademark of Brightree LLC.