Brightree Introduces New HME Resupply Solutions at Medtrade

New online patient ordering portal and email outreach capabilities enable No-Touch™ workflows via Brightree Connect™ patient interaction platform

ATLANTA – October 7, 2013 – Brightree LLC, the leading provider of cloud-based clinical, billing and business management software solutions for the post-acute care industry, announced today the release of two new Brightree Connect™ solutions that streamline home medical equipment (HME) resupply ordering, increase patient connect rates due to contact preference management capabilities and improve overall revenue by maximizing order potential. Brightree Connect, which leverages the Brightree® IntelligentQ™ and auto-generation of orders, is now available via Email and Online, enabling providers to interact with patients 24 hours a day in the most convenient way for patients.

“In today’s healthcare environment, providers are always seeking new opportunities to decrease costs, streamline workflow and do more with fewer resources,” said Chris Watson, chief marketing officer at Brightree. “Brightree Connect enables providers to minimize manual processes associated with contacting resupply patients and generating payer-compliant orders. By adding email as another channel for patient outreach and an integrated online ordering portal, the 200-plus Brightree Connect customers that support more than 500,000 patients can now reach their patients anytime, anywhere – based on the patient’s preferred contact method.”

According to Sherry Larson at AeroCare, a durable medical equipment (DME) supplier that provides respiratory therapy services and medical equipment, who has been using the Brightree Connect system for a year, “Web is the next logical step in patient care. Our patients are busy just like we are each day, so the more convenient ordering options we provide them, the better. This will certainly add value to our business and our patients.”

Brightree currently offers Voice and Guided Call for both automated and live calling campaigns. Patient interaction and resupply revenue management for obstructive sleep apnea (OSA), diabetic and enteral supplies are now further simplified through:

•Brightree Connect Email – Customizable email templates that securely send eligible patients notification that it is time to reorder supplies and direct patients to the provider’s online portal or by calling the 24-hour, inbound ordering system.

•Brightree Connect Online – A brandable, online patient portal that receives patient authorization and auto-generates sales orders electronically within the Brightree HME billing engine.

Brad Heath from Family Medical Supply continued, “Being able to brand the portal will provide great advertising for our business while providing the patients with peace of mind that they are ordering from Family Medical. Brightree has done a great job with the workflow and visuals of the portal to keep it simple and straightforward for our patients. Patients will also be able to track their eligibility through the portal to ensure they are aware of all the items they are eligible for to ensure proper care and timely ordering. This will be great for our business and patients.”

Brightree Connect

With complete integration with Brightree’s business management platform and IntelligentQ™, Brightree Connect allows providers to:

•Maximize compliance with all payers and reduce denials by 50 percent;

•Increase revenues on resupply patients by 38 percent;

•Improve clinical outcomes and demonstrate value-add to referral sources;

•Reduce time spent responding to audits on resupply orders by 80 percent; and

•Increase patient connection rates by 45 percent with contact preference management capabilities.

The newest Brightree Connect Email and Online channels will be showcased at the Brightree booth #451 during the Medtrade Fall Conference in Orlando, Fla. For more information on Brightree Connect, click here.

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About Brightree LLC

Brightree is the leading provider of cloud-based software for the post-acute care industry. Our 500 team members serve 2,700 companies in the HME, home health, hospice, O&P, HME pharmacy, home infusion, and rehab home care segments. Brightree’s unique SaaS software solutions follow the natural workflow of providers to automate and improve how they manage their businesses. For further information, visit or call 1.888.598.7797, ext. 5.

Brightree is a registered trademark of Brightree LLC.