Brightree Names Rob Boeye as Chief Revenue Officer
Former Invacare Executive Brings 25 Years of Post-Acute Care Industry Experience to Brightree, Aims to Work Side-by-Side with Providers to Meet Healthcare Reform Challenges
ATLANTA – May 1, 2013 – Brightree LLC , the leading provider of cloud-based billing and business management software solutions for the post-acute care industry, has appointed Rob Boeye as its Chief Revenue Officer. Prior to joining Brightree, Boeye served as vice president for Invacare Corporation, one of the world’s largest home care and long-term care medical equipment manufacturers with nearly $2 billion in annual revenues. Boeye reports directly to Brightree’s president and CEO Dave Cormack and is responsible for Brightree’s sales and account management teams as the company executes its post-acute care strategy.
“With 18 years’ experience as an Invacare executive, Rob is a true healthcare industry veteran who brings tremendous insight into the business challenges of post-acute care providers during a period of dramatic industry reform,” said Cormack. “With his deep connections across the industry, in particular the HME market segment, Rob is uniquely qualified to help providers match the value of Brightree solutions with their growing business needs.” Boeye has a proven track record of successful sales leadership at Invacare in both the home care and long-term care business segments. He originally joined Invacare in 1995 and gained increasing responsibility until appointed to the sales leadership position in 2006.
Boeye said, “Brightree has been changing the game in the HME market for years and is the clear leader – in terms of investment in technology and superior customer service. As the HME market enters a new phase of profit and regulatory pressures, it is refreshing to see a company like Brightree continue to deliver innovative solutions that help create new efficiencies and discover new revenue opportunities. I’m excited to be part of this team that embraces its responsibility to help the post-acute care industry move forward successfully.”
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About Brightree LLC
Brightree is the leading provider of cloud-based software for the post-acute care industry. Our 500 team members serve nearly 3,000 companies in the HME, Home Health, Hospice, O&P, Home Infusion and complex Rehab home care segments. Brightree’s unique SaaS-based software solutions follow the natural workflow of providers to automate and improve how they manage their businesses. For further information, visit brightree.com or call 1.888.598.7797, ext. 5.
Brightree is a registered trademark of Brightree LLC.