Brightree® Represents Post-Acute Care Industry at athenahealth User Conference

Connectivity between acute and post-acute care critical for enhanced referral relationships, reduced healthcare costs and improved patient care

ATLANTA – April 29, 2014 – Brightree, the leading provider of cloud-based clinical, billing and business management software solutions for the post-acute care industry, announced today it will represent post-acute care at the annual 2014 athenahealth user conference in Boston, Mass., from April 29 through May 1. During the conference, Brightree will provide attendees with consultative services on the importance of collaboration between the acute and post-acute care industries. The strategic partnership between Brightree and athenahealth, announced earlier this year, has enabled more than 3,000 of Brightree’s home health, hospice and home medical equipment (HME) customers to improve their access to approximately 18,000 referring physicians within the athenaClinicals® and athenaCoordinator® networks.

“Care coordination is continuing to grow in importance, therefore, it is ever more critical to integrate software and service solution providers for streamlined workflows to facilitate collaborative care,” said Chris Watson, chief operating officer at Brightree. “This type of forward-thinking partnership between Brightree and athenahealth exemplifies the growing trend for acute and post-acute care providers to team up to reduce overall healthcare costs and improve quality of care.”

How athenahealth and Brightree work together

Approximately 40 percent of Brightree customers receive referrals from physician practices. By leveraging athenaCoordinator’s cloud-based care coordination model, their brands are placed in front of thousands of referring physicians, allowing post-acute care to create new revenue sources for increased sales. Additionally, athenaCoordinator streamlines the order process by simplifying the transmission and receipt of orders and enabling easy flow of order information directly to the Brightree system. By clearly defining order requirements, physicians can improve order compliance for cleaner order processing while reducing staff time spent on managing post-acute care orders.

“It is such a benefit for our organization to partner with a vendor like Brightree who not only understands the importance of developing innovative technology and software for clinical, financial and operational workflow, but also the importance of key partnerships to drive bottom-line success,” said Brad Heath, vice president of operations at Family Medical Supply. “Using the athenaCoordinator system minimizes the need for our marketing representatives to be in front of physicians at all times. Instead, we can rely on Brightree to strengthen our referrals while we focus more of our time on delivering the best quality of care to our patients.”

To learn more about Brightree’s referral program with athenahealth, please click here.

About Brightree

Brightree is the leading provider of cloud-based software for the post-acute care industry. Our nearly 500 team members serve more than 3,000 companies in the HME, home health, hospice, O&P, HME pharmacy, home infusion and rehab home care segments. Brightree’s unique SaaS software solutions follow the natural workflow of providers to automate and improve how they manage their businesses. The company is ranked as one of the top 100 healthcare IT companies in the U.S. on the prestigious Healthcare Informatics 100 (HCI 100) list. For further information, visit or call 1.888.598.7797.

Brightree is a registered trademark of Brightree LLC.