HME Providers Launch Successful Replenishment Programs with the Brightree® Interactive Voice Solution

Industry’s First Integrated IVR Solution Helps Reduce IT Headaches, Grow Supply Revenue, and Improve Patient Interaction

ATLANTA – Feb. 7, 2012 – Brightree LLC, the leading provider of billing and business management software solutions for the home medical equipment (HME/DMEPOS) market, has successfully implemented Brightree® Interactive Voice, the industry’s first fully integrated patient contact management software application. The solution extends Brightree’s market-leading, SaaS-based billing and business management platform with advanced IVR technology, eliminating the IT headaches and costs associated with managing patient data in disparate systems, while more cost-effectively deploying intelligent patient contact strategies for supply replenishment and compliance. Brightree’s voice solution became available in December 2011 and is already demonstrating significant results for several leading HME providers.

Brad Heath, vice president of operations for Family Medical Supply in North Carolina, has seen his CPAP/BiPAP replenishment revenue increase by 15 percent in the first month and credits Brightree with a swift implementation that ensured a continuous revenue stream.

“The Brightree Interactive Voice solution enables us to reach more patients than we ever have and streamlines the creation of new sales orders,” said Heath. “It’s responsive to patients and easy for them to understand, resulting in superior connection and reorder rates. The conversion from our old system was quick and smooth with no disruption to our revenue stream, which is now stronger than ever.”

At Extrakare in Georgia, the decision to implement Brightree Interactive Voice was based on cost and efficiency. “We were using a call center, and we had reached the point where connecting to a growing patient base was cost-prohibitive,” said Scott Lloyd, president of Extrakare. “This gives us the ability to contact more patients, and because it is on the Brightree platform, we have greater control and flexibility over how we target our campaigns.”

“Because the software solution operates natively on the Brightree platform, it is uniquely able to help providers reach out to the right patient at the right time for the right supply,” said Brightree Chief Marketing Officer Chris Watson. “In addition, the system automatically generates the proper sales order in Brightree, so all the provider needs to do is review the orders generated and ship the product to the customer. By implementing this system, we’ve seen providers be able to reduce their cost by up to $4 per order, which can add up to dramatic cost savings on the back end.”

Brightree Interactive Voice is just one application in the comprehensive Brightree platform, which was the software chosen by eight out of 10 HME providers last year that changed their billing and business management software. The Brightree Interactive Voice solution will be featured at the Brightree Customer Summit on Feb. 10 and in a free webinar on Feb. 21. For more information on Brightree Interactive Voice, visit

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About Brightree LLC Brightree LLC is the leading provider of billing and business management software solutions for home medical equipment (HME)/ durable medical equipment (DME) providers, orthotics and prosthetics (O&P) practitioners, and sleep labs. Brightree’s unique SaaS-based software solutions follow the natural workflow of providers to automate and improve how they manage their businesses. Brightree is the only business management software solution endorsed by Invacare Corporation as well as the VGM member service organization. Brightree serves more than 2,400 providers in the USA. For further information, visit or call 1.888.598.7797, ext. 5.

Brightree is a registered trademark of Brightree LLC