Invacare HCS Executive Lynda Bell Joins Brightree

ATLANTA – Aug. 12, 2013 – Brightree LLC, the leading provider of cloud-based clinical, billing, and business management software solutions for the post-acute care industry, announced today that Lynda Bell, director of the Invacare HCS billing and collections business, will join Brightree next month as director of strategic accounts for the Brightree Billing Services organization.

In this role, Bell will work closely with home medical equipment (HME) providers to help them improve billing and collection practices through both Brightree’s outsourced insurance billing services and patient billing services provided by Brightree partner, Strategic AR. To complement Brightree Billing Service’s insurance expertise, the company announced a new relationship with Strategic AR, a software and services company focused on helping HME providers automate patient billing workflows and collections. By giving HME providers integrated software solutions and services that enable them to cost-effectively bill and collect payments, Brightree helps its customers maximize cash flow at a time when reduced reimbursements and audits are putting extreme pressure on operating margins.

“I have worked with Lynda for several years and have always been impressed with her drive to improve the customer experience while managing a team of professionals,” said Dave Cormack, president and CEO of Brightree. “We are pleased to have her join our team as we continue to expand our AR management services to meet the growing demand from our customers as they seek to offset the decline in reimbursement rates.”

Prior to joining Brightree, Bell spent three years leading the Invacare HCS business, which helps home medical equipment providers (HME) more effectively collect and post the patient portion of a claim. Bell has also held customer experience and marketing leadership roles at large manufacturing and consumer packaged goods providers, including Eaton Corporation, Arrow Electronics and Sherwin-Williams.

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About Brightree LLC

Brightree is the leading provider of cloud-based software for the post-acute care industry. Our 500 team members serve 2,700 companies in the HME, home health, hospice, O&P, HME pharmacy, home infusion, and rehab home care segments. Brightree’s unique SaaS software solutions follow the natural workflow of providers to automate and improve how they manage their businesses. Brightree is the only business management software solution endorsed by Invacare Corporation as well as the VGM member service organization. The company is ranked as one of the top 100 healthcare IT companies in the U.S. on the prestigious Healthcare Informatics 100 (HCI 100) list. For further information, visit or call 1.888.598.7797, ext. 5.

Brightree and CareAnyware are registered trademarks of Brightree LLC.