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In part one of our blog series about referral networks under the TEAM model, we explained how HMEs who already have established referral networks with hospitals can strengthen their appeal to hospitals through transparency about outcomes and a commitment to data-driven care.
But not every HME provider has longstanding hospital relationships. If you are a provider still building your referral network, don’t be discouraged. Instead, be proactive. In this blog, we explain the steps you can take to set yourself up for success under the CMS TEAM model, using a scenario that focuses on HME specialists still building hospital connections.
TEAM’s arrival creates an opening for HME providers to get a foot in the door, because hospitals in the selected regions must seek high-quality post-acute partners. Your mission is to become an attractive TEAM partner from the ground up. This involves showcasing your value through HME data, reaching out to the right people, and investing in tools that prove you’re serious about value-based care.
Start by crafting a data-supported value proposition for your HME. Gather evidence of your quality and cost-effectiveness. How do your outcome metrics (rehospitalization rate, average length of stay, therapy utilization, etc.) compare to state or national averages? If you participate in any quality initiatives or have low hospital readmit rates, highlight those.
Essentially, create a one-page profile or packet that says: “Here’s why partnering with us helps hospitals succeed under TEAM.” Here are some examples of what to highlight about your DME:
Use hard data to make the case that sending patients to your HME will save money and improve outcomes, which is exactly what TEAM hospitals need to hear.
Next, be deliberate in your outreach. Identify hospitals in your vicinity that are on the CMS TEAM participant list.
Focus on those in your region, especially if you are in or near one of the mandatory regions selected by CMS to participate in TEAM. It may also be strategic to look at hospitals that volunteered for similar models (like CJR or BPCI-A), as they would have experience in managing surgically bundled, episodic cases.
Once you have your target list, launch targeted outreach. Contact the care coordination department, discharge planners, or the designated TEAM coordinator at those hospitals. Share your value proposition and express enthusiasm about collaborating under TEAM.
Make it clear you understand their challenges and are ready to help manage post-surgical patients effectively. This could take the form of an introductory email with your quality summary, followed by a phone call or meeting to discuss how your HME can support their goals.
By proactively introducing yourself as a ready-and-willing TEAM partner, you may earn a spot in their preferred network (or at least an invitation to prove yourself with a few referrals).
As you build from the ground up, focus on these three strategies:
For example, if your billing system can integrate with the hospital’s system to provide immediate updates on a patient’s progress, mention that capability. It shows you’ll make their life easier with better coordination.
Equip your team with the technology (and training) to excel under TEAM and advertise those capabilities. Hospitals are more likely to collaborate with HMEs that “speak their language” in terms of data and care coordination.
The key is to demonstrate value and proactivity. Hospitals in TEAM will be looking for allies they can trust. If you show up with strong data, a collaborative attitude, and the tech stack to deliver results, you can secure a spot in the referral network.
Over time, as you prove yourself with each referred patient, your relationship with the hospital will strengthen, leading to sustained referrals.
The introduction of the TEAM model is a watershed moment for hospital-HME collaboration. It’s no longer enough for HMEs to passively receive referrals, you must actively cultivate and manage your referral network.
Whether you’re bolstering an existing hospital partnership or forging a new one, the message is the same: demonstrate your value as a TEAM partner.
Hospitals are in the driver’s seat on mandatory bundles, but they cannot succeed alone. They need dependable post-acute partners to achieve quality and financial targets.
As an HME provider, this is your chance to step up and shine. And Brightree can help you get there.
Request a demo today for a closer look at Brightree.
Jim is an experienced healthcare leader with deep expertise in value-based care and population health. He has worked across a range of market segments, giving him a comprehensive understanding of the healthcare landscape.
At Resmed, Jim focuses on building and nurturing payor and strategic partner relationships. He identifies opportunities to guide customers through the complexities of payor and payor-intermediary landscapes while demonstrating the value our providers and partners consistently deliver to payors and stakeholders across all business verticals.
Wondering what all the excitement is about?
Schedule a simple hands-on demo, and go from curious to confident.
Brightree provide solutions to post-acute care providers (HME, DME & pharmacy home infusion).
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