Since the Affordable Care Act (ACA) passed in 2010, more providers are experiencing a shift in health care revenue sources, especially as patient financial responsibility increases. Patients are more accountable for their health care costs than ever before. With many providers focusing on patient experience, it’s important for them to understand that patients are the new payers and must tailor billing strategies accordingly. In this October HomeCare Magazine article, Brightree’s VP of Billing Collections, Jennifer Leon, discusses a few strategies for providers to increase cash flow and create a more productive billing process while ensuring happier patients and staff.